Driving Nationwide Participation for a Prime Minister-Led Cleanliness Drive

Challenge

The “Swachhata Hi Seva” campaign, culminating in a citizen-led cleanliness drive on October 1st, needed to activate public participation across urban and rural India. The challenge: how to turn a single-day event into a mass movement with measurable impact.
Its journey from an average-performing municipality to a national model is a case study in sustained campaign execution, data-backed delivery, and strategic public engagement.
By aligning digital infrastructure with urban planning, governance, and sustainability goals, South Korea pioneered a replicable model for other countries looking to build urban intelligence with policy as its backbone.

Our Role
We worked closely with the ministry and communication agencies to drive citizen participation and message amplification. Our contributions included:

Developing sub-campaign ideas and weekly engagement themes leading up to October 1st

Creating a media amplification plan across news, radio, and social platforms

Designing the measurement framework for campaign media impact

Managing video production for key government stories

Handling influencer partnerships and journalist engagement at the district level

1 Cr+

People participation across the country

1 Cr+

Online citizen engagement

Impact:

Millions of citizens participated in local drives across India

Over 1,000+ local stories and regional features were published and tracked

The campaign trended nationally across digital platforms

Prime Minister’s participation was amplified with massive citizen follow-up

Need clarity on planning your next big event? We’ve got answers.

From intimate policy summits to massive nationwide campaigns, we help you navigate the complexity with precision. Here are answers to some frequently asked questions about how we make events happen—on time, on message, and at scale.

What types of events do you manage?

We handle a wide spectrum—public rallies, exhibitions, rural campaigns, global summits, closed-door conclaves, international film festivals, award nights, citizen engagement drives, and high-stakes stakeholder meetings.

Can you manage large events across multiple cities or shifts?

Do you also manage RSVPs, logistics, and hospitality?

Can you bring in Indian or international celebrities or speakers?

How do you ensure smooth execution and accountability?