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santosh-sood

Santosh Sood

Advisor- Strategic Communication
Santosh Sood is a graduate of IIM Ahmedabad with over 35 years of experience in advertising, brand building, and management education. He held senior leadership roles across top advertising agencies—Vice President at Sista’s (Saatchi & Saatchi), Executive Vice President at Lintas, and Chief Operating Officer at Rediffusion DY&R.
He has led the brand communication strategy for leading Indian and global brands such as LG Electronics, Idea Cellular, Airtel, Dabur Honey, Amway India, Religare, and Xerox. Since 2007, he has been a trusted advisor to businesses across industries on communication strategy, leadership development, and brand positioning.

Responsibility:
Brand & Communication Strategy
Experience:
35+ years

Experience

Santosh has held senior leadership roles in India's top advertising agencies, including Lintas, Sista’s (later acquired by Saatchi & Saatchi), and Rediffusion DY&R. In these roles, he helped shape the brand strategy and market presence of major companies across telecom, FMCG, healthcare, and technology.

Over the past 15+ years, he has advised clients on communication strategy, led executive coaching initiatives, and contributed to shaping future business leaders through management education.

Crafting Brand Narratives
Led end-to-end strategy for high-impact brands—blending deep consumer understanding with compelling messaging across industries and media platforms.

Industry-Academia Bridge
Balances real-world brand expertise with academic insight—teaching at IMT Ghaziabad, Symbiosis, FIIB, ITS, and currently, Jaipuria Institute of Management, Noida.

Professional Skills

Santosh’s professional skills reflect a deep foundation in strategic communication, leadership, and brand storytelling—shaped over decades in the advertising industry and management education.

Brand Strategy
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Leadership & Team Building
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Communication Design
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Teaching & Mentorship
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