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Anil Kumar

MD & CEO
Dr. Vishesh Singh is a graduate of FMS Delhi and NIFT Bangalore, with over 20 years of experience in marketing strategy, consumer behaviour, and communication consulting. He has worked with leading retail and consumer brands, and currently leads Mindwise Consulting, a firm specializing in bespoke communication strategies for both corporates and social sector organizations.

A marketing strategist, researcher, and educator, Vishesh is known for blending deep consumer insight with actionable strategies. He has authored a bestselling book on marketing, published landmark research in global journals, and taught at leading institutions like FMS, NIFT, and IIFT.
Responsibility
Mentor (SMEs)
Experience:
20+ years

Experience

Vishesh has worked with leading firms including Technopak Advisors, American Pacific Enterprises (USA), and the founding team of Big Bazaar, before establishing his own consulting firm, Mindwise Consulting Pvt. Ltd.

With two decades of experience across retail, consumer goods, and strategy, he has led communication mandates for major organizations and entrepreneurs alike. His work has spanned both global brands and emerging Indian enterprises, giving him a nuanced understanding of how to translate insight into impact.

Communicate with Purpose
Helped organizations articulate compelling narratives rooted in consumer behavior—whether for brand launches, sectoral transitions, or public messaging.

Research-Driven Strategy
Excel at end-to-end program design—from strategy and stakeholder alignment to execution and scale—driving outcomes through cross-functional collaboration and systems thinking.

Professional Skills

Vishesh’s professional skills sit at the intersection of marketing strategy, consumer insight, and communication design—shaped by two decades of experience across industry and academia.

Marketing Strategy
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Communication Design
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Consumer Behavior Analysis
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Research & Teaching
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Brand & Narrative Development
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